RECOMMENDATION FOR AIRASIA TO IMPROVE PRICE STRATEGY

Besides AirAsia also uses promotion strategy. AirAsia uses odd-even pricing which is setting prices at odd numbers to denote a lowest or a good deal or setting at even prices to imply higher quality.

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AirAsia has an upper hand because its cost will be still the lowest among others.

. Strategies that have been adopted by AirAsia on becoming one of the most successful LCCs in the world. Based on the findings AirAsia is recommended to. This overall cost leadership strategy is related to AirAsia as the business growth is focused on the vigorous pursuit of cost reductions in pertinent areas of the business and it is the central theme of the companys strategy.

Also AirAsia in most cases does not use primary airports to pay lower fees. Focus on improving basic quality of service in order to improve prices S1 S2 S3 O1 O2 O3 2. Partnership with other LCC.

Increase in oil price. The objective of this report is about analysing the AirAsia company and its information technology strategy. AirAsia increases sitting capacity and minimizes services by not providing customers with food beverages earphones movies and so on.

Increase endorsement from travel blogger and influencers and make attractive campaigns to increase purchase intention Make all communication channels robust and able to be perceived in two-levels of. It is understood for its low-cost and reasonably priced price to numerous destinations. Impact of service strategy towards consumer satisfaction in the low-cost carrier industry in Kuala Lumpur Malaysia.

Under this strategy Airasia Asia focus is to match the prices of the competitors and focus on reducing the cost of operations to increase profitability. SAFS EVALUATION FRAMEWORK 71 Suitability AirAsia strategies to increase the flight frequencies from Bangkok to Chiang Mai Ross2017 Manila to Kuala Lumpur AirAsia Annual Report 2016 and Kuala Lumpur to Kaohsiung Malaymail Online2017 due to the high demand and tentatively growth of load factor in 2016. The low pricing strategy maintained by the brand has gained increased visibility for its service offering even in the middle and lower income group target segment.

Competition Based Pricing. AirAsia has to be tactful in handling these situations. Price Price is often determined by marketing strategy cost structure of the company competitive positioning of firm brand positioning and various other factors.

Although this strategy is ideal for AirAsia as a short-haul LLC it is not transferrable to long-haul flights. Increase Product Offering By partnering with Expedia AirAsia adds value to its services by easing travellers to book accommodation and ground arrangements. AirAsia is known for its low fares and no-frills policy.

By this it cuts operating costs for about 33 and lowers the prices of tickets. A case study on AirAsia. As a result the system that AirAsia implemented by using strategy to maximized the IT system yield management system YMS computer reservation system CRS and enterprise resource planning ERP system can be a great strategy to make AirAsia more effective and efficiency and possibly able to reduce the cost and eliminated inefficiency in their.

AirAsia uses anchor pricing to offer incredibly low rates on its services and fares enticing consumers to consider traveling with the airline. The purpose is to understand the. Recommendations suggestion Our recommendations for Air Asia is that they should display information on gate numbers for flight departures because it would be useful for the notice boards to also display counter numbers for checking in as this would greatly simplify.

Increase in oil price may become an opportunity for AirAsia being a low cost carrier. As there is positive trend in the airline industry full service airline carriers have refocused its operation related to costs and yields as it is seen as a requirement to maintain profitability Graham and Vowles 2006. The pricing strategy is based on the competition in the market.

These complaints will make the company to become more prefects and increase the quality of the company. Adopt hedging strategies conduct price-setting feedbacks to understand market conditions diversify business to reduce sensitivity towards business cycle utilize revenue modelling execute network expansion to develop new market acquire other low cost carrier. Maintain AirAsias official social media as it is able to become the online catalogue for the customers.

MISSION To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fly with Air Asia Maintain the highest quality product embracing technology to reduce cost and enhance service levels. The Air Asia Berhad Airline is thus recommended to continue with its competitive pricing strategy. Opportunities - O SO Strategies WO Strategies 1 Lean 1.

Getting the expertise on their own maintenance and services W2 W3 O1 O2 O3. Air Asia is issuing free tickets and competing. AirAsia Strategic Management.

Based on the evidences at hand we can choose the following pricing strategy. Customers face some of the problems in Air Asia Berhad. AirAsia would often set an extremely low worth for flights to new destinations so as to seize a large mass of market share.

Furthermore AirAsia also uses psychological pricing that are based on the image the airlines wants to project for the fare. Case Study Air Asia. The developed management team and good quality.

Case study on Growth Diversification and Low cost Strtegy. The competitive pricing with minimal travel time would be a competition cutter. All the company will face the same problem which is complaint by the customers.

If the business model is built on conversion of existing customers then Airasia Aviation needs to arrive at a price through research at which the present customers are willing to switch to a new brand. 50 recommendations suggestion our recommendations for. AirAsias fundamental product strategy is predicated on low-cost services.

AirAsia should work with more partners to obtain a better price so that its customer will be able to get better deals. Thus it has a great opportunity to capture some of the existing customers of full service and other low cost airlines customers. Moreover AirAsia realise the price is destructive and try to avoid direct price competition and try to create a friendly competition environment.

By expanding into the long-haul market AirAsia is required to increase its resource base adding newer larger aircraft models in turn requiring expansion of spare parts loss of purchasing economies until sufficient rowth has been. This preview shows page 52 - 55 out of 57 pages. It employs an anchor pricing policy which establishes a baseline for pricing all AirAsia-operated flights.

Soft bundling travel packages S1 S2 S5 O1 O2 1.

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